Google Trends is a free online tool that allows users to see the popularity of certain search terms over time. This tool can be useful for keyword research as it provides insights into what people are searching for on the internet and how search trends are changing over time. Here's how to use Google Trends for keyword research:
Go to the Google Trends website (trends.google.com) and enter a keyword or phrase that you're interested in researching.
Review the data provided, including the interest over time, related queries, and related topics. This information can help you understand how popular the keyword is and what other related keywords and topics are being searched for.
Use the "Regional Interest" section to see where the keyword is popular. This can help you identify potential target markets for your content.
Use the "Interest by Subcategory" section to see how the keyword's popularity has changed within specific industries.
Use the "Related Queries" section to find new keyword ideas. This section displays popular related search terms that you may not have thought of on your own.
Use the "Trending Stories" section to see what news articles are currently trending and how they relate to your keyword.
Use the "Compare" feature to compare the popularity of different keywords. This can help you decide which keyword to focus on for your content or marketing efforts.
By using these features, you can gain valuable insights into the popularity of your keywords and make informed decisions about your content and marketing strategy.
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